Skip to content

Storyline · 1927–1980

The Sorrell building theatre: Carolina, Village and Varsity, 1927–1980

W. B. Sorrell's building on the north side of Franklin Street opened in 1927 with the Carolina Theatre between his optometry shop and Jeff's Campus Confectionery. The theatre became the Village in 1942, when a new Carolina opened across the street, and the Varsity in 1951. After pickets in 1961 it agreed to admit Black University students. Fire gutted it in November 1966, and it reopened in September 1967.

1927–1980 Filed under Business, Shops & Commerce 10 dated events

Varsity Theatre in the Sorrell building, Chapel Hill, June 2, 2010
Varsity Theatre in the Sorrell building, Chapel Hill, June 2, 2010Photograph by Wgreaves; via Wikimedia Commons · CC BY-SA 3.0 · Source

In April 1927 contractor Charles Martindale began preparing the ground for W. B. Sorrell's moving-picture theatre on the north side of Franklin Street, next to Berman's store; it was leased to Publix-Saenger Theatres. When the building was finished its first tenants were Sorrell's optometry shop, the Carolina Theatre and Jeff's Campus Confectionery. When a new Carolina Theatre opened across the street on October 15, 1942, the older house took the name The Village and showed the Navy Pre-Flight School's free movies for cadets. In May 1951 Varsity Theatres, Inc., of High Point took it over, renamed it the Varsity and made it a first-run house. In 1961 church and student groups picketed the Varsity after Black patrons were refused entry, and that November it agreed to admit Black University students. Fire gutted the 500-seat theatre early on November 16, 1966, in what the Daily Tar Heel called the worst fire in Chapel Hill since 1946. Workmen were renovating it the next spring, and it reopened in September 1967 as "the all new Varsity Theatre." In February 1980 gay men from Chapel Hill handed out leaflets answering the film Cruising during its run at the Varsity.

Towns
Chapel Hill
Sites
2
People with pages
2

The events, date by date

Every statement above comes from these dated entries in the chronology. Each links to its source.

  1. The Carolina Theatre and Jeff's Campus Confectionery open in the new Sorrell building When W. B. Sorrell's building was finished, its first tenants were his optometry shop on the west, the Carolina Theatre in the middle and Jeff's Campus Confectionery on the east. Place: Sorrell building, north side of East Franklin Street, Chapel Hill · Also named: William B. Sorrell, W. B. Sorrell · Also mentions: Carolina TheatreSearch the index · Bernard Lee Bryant Jr., Occupants and Structures of Franklin Street, Chapel Hill (1998; Chapel Hill Historical Society, 1999), scan p. 233 · Also: Chapel Hill Weekly, September 16, 1927, p. 1; The Daily Tar Heel, August 18, 1986, p. 1
  2. W. B. Sorrell begins building a moving-picture theatre on Franklin Street Contractor Charles Martindale began preparing the ground for the theatre on the north side of Franklin Street next to Berman's store. It was leased to Publix-Saenger Theatres and was expected to open in September 1927, with Sorrell's jewelry and optical shop in one of its two storefronts. People: Charlie Lee Martindale Place: North side of East Franklin Street, next to Berman's store, Chapel Hill · Also named: W. B. Sorrell, Charles Martindale · Also mentions: Franklin StreetSearch the index · The Chapel Hill Weekly, April 15, 1927, p. 1 · Also: Chapel Hill Weekly, August 12, 1927, p. 1; Chapel Hill Weekly, August 19, 1927, p. 1
  3. The old Carolina Theatre is renamed The Village When the new Carolina Theatre opened on the south side of the street on October 15, 1942, the older house on the north side (built in 1927 by Bryant's date, 1926 by the Weekly's) took the name The Village. From then on it was closed to the public and showed the Navy Pre-Flight School's free movies for cadets. Place: Village Theatre, Sorrell building, north side of East Franklin Street, Chapel Hill · Also mentions: Carolina TheatreSearch the index · Bernard Lee Bryant Jr., Occupants and Structures of Franklin Street, Chapel Hill (1998; Chapel Hill Historical Society, 1999), scan p. 267 · Also: Cloudbuster (Navy Pre-Flight School, Chapel Hill), October 17, 1942, p. 1; Chapel Hill Weekly, October 9, 1942, p. 1; Chapel Hill Weekly, October 16, 1942, p. 1
  4. The Village Theatre becomes the Varsity under new owners Varsity Theatres, Inc., of High Point, headed by Hugh J. Smart, took over Chapel Hill's Village Theatre, renamed it the Varsity and made it a first-run house. The Village was the old Carolina Theatre, renamed in 1942 when the new Carolina opened. Place: East Franklin Street, Chapel Hill · Also named: Hugh J. Smart · Also mentions: Carolina TheatreSearch the index · The Chapel Hill Weekly, May 4, 1951, p. 4 · Also: The Daily Tar Heel, October 7, 1942, p. 1
  5. Church and student groups picket Chapel Hill's Varsity Theatre Local church groups and student organizations picketed the Varsity Theatre after Black patrons were refused entry. Later that year the management agreed to admit Black UNC students with ID, and the town's theaters were fully desegregated by early 1962. People: David Price Place: Varsity Theatre, Chapel HillSearch the index · Chapel Hill Historical Society: 123 E. Franklin St. · Also: The Daily Tar Heel, November 9, 1966, p. 2
  6. The Varsity Theatre agrees to admit Black university students Picketing of the Varsity by the Chapel Hill Committee for Open Movies was suspended after the theater announced it would admit Black University students, the policy the Carolina Theatre had adopted earlier. The committee, chaired by Evangeline Darity, called it a small victory and called a mass meeting to plan its next step toward full integration of both theaters. Place: Varsity Theatre, East Franklin Street, Chapel Hill · Also named: Evangeline Darity · Also mentions: Carolina TheatreThe News of Orange County (Hillsborough), November 30, 1961, p. 4
  7. Fire destroys the Varsity Theatre on Franklin Street Fire that broke out about 2 a.m. in the rear of the W. B. Sorrell Building gutted the 500-seat Varsity Theatre and heavily damaged Jeff's Campus Confectionery and City Optical Co.; some 50 firemen and volunteers brought it under control in about an hour, and students living in apartments above escaped unhurt. The Daily Tar Heel called it the worst fire in Chapel Hill since the 1946 Utilities building fire. Place: Varsity Theatre, W. B. Sorrell Building, East Franklin Street, Chapel HillSearch the index · The Daily Tar Heel, November 17, 1966, p. 1 · Also: The Daily Tar Heel, January 4, 1967, p. 1
  8. Workmen renovate the fire-gutted Varsity Theatre on Franklin Street Workmen were renovating the ruins of the Varsity Theatre from the top floor down, months after the fire that destroyed it. A Daily Tar Heel caption dated that fire November 17. Place: Varsity Theatre, East Franklin Street, Chapel HillSearch the index · The Daily Tar Heel, April 5, 1967, p. 1
  9. The Varsity Theatre reopens on Franklin Street after its 1966 fire The Varsity Theatre, destroyed by fire in November 1966 as it was about to show 'La Dolce Vita,' reopened as 'the all new Varsity Theatre,' the Daily Tar Heel reported. Place: Varsity Theatre, Franklin Street, Chapel HillSearch the index · The Daily Tar Heel, September 17, 1967, p. 2
  10. Carolina Gay Association members leaflet the Varsity Theatre's showings of Cruising Cruising opened at the Varsity Theatre on February 15 for a two-week run. On the nights of February 23, 24 and 26, members of the Carolina Gay Association and other gay men from Chapel Hill handed out a quiz-style leaflet answering what they saw as false and missing information in the film. They called it education rather than protest, and wrote the leaflet after screening the film with the theater's help. Place: Varsity Theatre, Franklin Street, Chapel HillSearch the index · Lambda (Carolina Gay and Lesbian Association, UNC), April 1980, p. 8 · Also: The Daily Tar Heel, February 27, 1980, p. 1

Places in this storyline

Buildings, schools, churches and other sites named in the dated events on this page, the most often named first. The map shows the 1 with a known location.

Map tiles © OpenStreetMap contributors. Site locations from the N.C. State Historic Preservation Office survey, Open Orange, Orange County GIS, OpenStreetMap and a few other published sources named on each site’s page; town and community pins show approximate locations.

All places and the county map →

People in this storyline

People with a page of their own whom the dated events above name, those named most often first.

Reading on the places and people in this storyline

No indexed work is about this storyline itself yet. These are about the sites and people its dated events name, those named most often first, so they may discuss the storyline only in part. Follow a link to find a copy or view the material.

About Varsity Theatre (the first Carolina Theatre) · named in 9 of this story’s entries

Varsity Theatre in Chapel Hill

1957

Black-and-white exterior view of the Varsity Theatre on East Franklin Street in Chapel Hill, dated between 1957 and 1983. Neighbors in the frame include Village Opticians, Jeff's Campus Confectionery and Schoolkids Records, which also traded as Record Bar.

Carolina Theatre in Chapel Hill

1941

Views of the Carolina Theatre, a movie house on East Franklin Street in Chapel Hill, from about 1941 to 1945 and from 1977. The earlier pictures are in black and white.

Varisty Theatre: photographs (Chapel Hill Historical Society)

1994

Front of the Varsity Theatre in Chapel Hill during a parade in 1994, with cars in view. One photograph in the Chapel Hill Historical Society's Prints and Photographs Collection.

Varsity Theatre, Record Bar, Sharyn Lynn Shoppe, Revco: photographs (Chapel Hill Historical Society)

1983

Negatives from 1983 of several Chapel Hill storefronts, among them the Varsity Theatre, Record Bar, the Sharyn Lynn Shoppe and Revco. From the Chapel Hill Historical Society's Prints and Photographs Collection.

About Navy Pre-Flight School · named in one of this story’s entries

The Cloudbuster Nine

Keene, Anne R. · 2018

Anne R. Keene's history of the Cloudbusters, the baseball team of the Navy Pre-Flight School at the University of North Carolina in Chapel Hill during the Second World War, on which Ted Williams played in 1943. The chapters move from a batboy's trunk of keepsakes through the pre-flight training program to the players' lives after the war, and Keene's own family is part of the story. Published by Sports Publishing in New York in 2018, 340 pages with sixteen pages of plates.

The Forgotten First

Albright, Alex · 2013 · R.A. Fountain

Alex Albright's history of the B-1 band, the group of Black musicians drawn largely from students and graduates of North Carolina A&T who became the first Black sailors of the modern Navy to serve above the rank of messman, and the first of more than a hundred Black Navy bands in wartime. The band was posted to the Navy Pre-Flight School at Chapel Hill, the book's Orange County link. Published by R.A. Fountain in 2013, 194 pages with illustrations and portraits.

Camp Davis vs. North Carolina Pre-Flight.

1943

Programs like this one came from the athletic associations of the five Navy pre-flight schools. This issue covers Camp Davis against North Carolina Pre-Flight at Kenan Stadium in Chapel Hill on October 16, 1943. Fifty-two pages carry portraits of commanders, coaching notes, line-ups and statistics, along with sections on the Georgia, Del Monte, Iowa and St. Mary's schools.

Camp Lejeune vs. No. Carolina Pre-Flight.

1943

Football program for the game between the cadets of Camp Lejeune and those of the Navy Pre-Flight School at Chapel Hill, set for November 13, 1943, at Kenan Stadium. Sixty-three pages with portraits of commanders, notes on the two coaching staffs, line-ups and statistics, plus pages on the Georgia, Del Monte, Iowa and St. Mary's pre-flight schools.

Wider background: Business, Shops & Commerce · the most widely held histories of the theme this storyline is filed under; they may not discuss it

The Research Triangle: From Tobacco Road to Global Prominence

Rohe, William M. · 2011 · University of Pennsylvania Press

William M. Rohe's history of Research Triangle Park and the region around it, published by the University of Pennsylvania Press in 2011. Topics include regional planning and the economic and social conditions of the Research Triangle Park region, one corner of which is Chapel Hill and the university. 298 pages with illustrations and maps.

The Black family in slavery and freedom, 1750-1925

Gutman, Herbert G. (Herbert George), 1928-1985 · 1976 · Pantheon Books

Herbert G. Gutman's 1976 history of African American families from 1750 to 1925, published by Pantheon Books in New York, 664 pages with 38 leaves of plates. Its Orange County connection is the Bennehan and Cameron family plantations, Stagville and Fairntosh: the book discusses the people enslaved by Richard Bennehan (1743-1825) and the Camerons, and follows family ties among them under slavery and after emancipation. Subjects include African American families and enslaved persons in Orange County.

Reviewed in The Journal of Southern History (1977), The William and Mary Quarterly (1977), The American Historical Review (1977), Journal of American History (1977), The History Teacher (1977), Political Science Quarterly (1977), Journal of Black Psychology (1978), Journal of Social History (1978), Civil War history (1978), Signs (1978).

William Terry Couch and the Politics of Academic Publishing

Shiflett, Orvin Lee · 2015 · McFarland & Company, Inc., Publishers

Orvin Lee Shiflett's biography of William Terry Couch, 1901 to 1988, the editor who built up UNC Press at Chapel Hill over four decades in publishing, with a subtitle that calls his career a lightning rod for controversy. Chapters treat culture in the South, a case history in book publishing, objectivity and social science and 'The Sainted Book Burners'. It bears on scholarly publishing and university presses in the twentieth century. McFarland, 2015, 268 pages with illustrations.

A Generosity of Spirit: The Early History of the Research Triangle Park

Link, Albert N. · 1995 · Research Triangle Foundation of North Carolina

Albert N. Link's early history of Research Triangle Park, published in 1995 by the Research Triangle Foundation of North Carolina. Topics include research parks, research institutes and industrial research in the state, with the park's own history at the center. 149 pages with illustrations and maps.

The recipe : have a seat at our table

Council, Annette Marie · 2005 · NP Press

Annette Marie Council's book about her family and Mama Dip's Country Kitchen, the Chapel Hill restaurant, published by NP Press in 2005. Subjects include African Americans in Chapel Hill, the restaurant's history and family biography. Fourteen introductory pages and 223 pages of text with illustrations, part local history and part family account.

Show 6 more

From seed to harvest

Link, Albert N. · 2002 · Research Triangle Foundation of North Carolina

Albert N. Link's history of the Research Triangle Park, the research park founded to draw on the universities at Chapel Hill, Durham and Raleigh, published in 2002 by the Research Triangle Foundation of North Carolina in 278 pages with illustrations. Topics include research parks, research institutes and industrial research in North Carolina and the history of the park itself.

Many Missions: Research Triangle Institute's First 31 Years

Larrabee, Charles X. · 1991

Charles X. Larrabee's history of the Research Triangle Institute over its first thirty one years, published in 1991. Topics include research institutes and research parks in North Carolina and the history of Research Triangle Park, the research district that lies between Chapel Hill, Durham and Raleigh.

Brain magnet

Cummings, Alex Sayf · 2020

Alex Sayf Cummings's 2020 book on the knowledge economy of the Research Triangle, technology research and the history of Research Triangle Park. Chapel Hill and its university form one corner of the Triangle.

Bright leaf culture and Thomas Day : Orange and Caswell counties

Vernacular Architecture Forum (U.S.). Conference (2016 : Durham, N.C.) · 2016 · Vernacular Architecture Forum

A tour guidebook prepared for the 2016 Vernacular Architecture Forum conference in Durham, leading visitors through buildings in Orange and Caswell counties. It takes in the architecture of the bright leaf tobacco economy and the work of Thomas Day, the free Black cabinetmaker of Caswell County who worked in the middle of the nineteenth century.

UNC

I raised my hand to volunteer : students protest in 1960s Chapel Hill.

2007 · University of North Carolina at Chapel Hill

Account of student protest in 1960s Chapel Hill, published by the University of North Carolina at Chapel Hill in 2007 with illustrations. It draws together the civil rights movement and segregation in the town, discrimination in restaurants, academic freedom and university autonomy, protest against the Vietnam War, Students for a Democratic Society and the Black Student Movement on campus.

UNC

James J. Freeland

Freeland, Maxine · 1999

Maxine Freeland's biography of James John Freeland (1918-1999), a Hillsborough man of the twentieth century, compiled in 1999.

Research this storyline

Each dated event above names its source, the place to start. For finding more on an event across newspapers, records and histories, see the research guide Follow an event across several accounts. Ask at the North Carolina Room of the Orange County Public Library for help with local sources.

Cite or share

Friends of the Orange County Public Library. “The Sorrell building theatre: Carolina, Village and Varsity, 1927–1980.” Orange County Indexed, https://focplnc.org/orange-county-books/storylines/sorrell-building-theatre-storyline-1927/. Accessed October 22, 2026.

How to cite what you find

Suggest a correction or a source →

See these events in the full chronology All storylines

Two mice reading back to back against a leaf, with the hand-lettered words Friends of the Orange County Public Library
Illustration by Caldecott Medalist Matthew Cordell, gifted to the Friends 2026