Skip to content

Businesses, mills and venues

Varsity Theatre (the first Carolina Theatre)

The Varsity Theatre on East Franklin Street in Chapel Hill opened in 1927 as the Carolina Theatre in W. B. Sorrell's new building. It became The Village in 1942, when a new Carolina Theatre opened across the street, and the Varsity in 1951; in 1961 church and student groups picketed it after Black patrons were refused entry.

Map tiles © OpenStreetMap contributors. Site locations from the N.C. State Historic Preservation Office survey, Open Orange, Orange County GIS, OpenStreetMap and a few other published sources named on each site’s page; town and community pins show approximate locations.

People in its history

People named in events about this site, ordered by number of mentions. Each example links to an entry with a source citation.

Sites linked through the same people

Indexed works

Books, articles, records, and images about Varsity Theatre. Each has been reviewed for relevance; materials held at OCPL appear first.

About the site

Varsity Theatre in Chapel Hill

1957

Black-and-white exterior view of the Varsity Theatre on East Franklin Street in Chapel Hill, dated between 1957 and 1983. Neighbors in the frame include Village Opticians, Jeff's Campus Confectionery and Schoolkids Records, which also traded as Record Bar.

Included because: The site is named in the title, catalog subjects, or description.

Carolina Theatre in Chapel Hill

1941

Views of the Carolina Theatre, a movie house on East Franklin Street in Chapel Hill, from about 1941 to 1945 and from 1977. The earlier pictures are in black and white.

Included because: The site is named in the title, catalog subjects, or description.

Varisty Theatre: photographs (Chapel Hill Historical Society)

1994

Front of the Varsity Theatre in Chapel Hill during a parade in 1994, with cars in view. One photograph in the Chapel Hill Historical Society's Prints and Photographs Collection.

Included because: The site is named in the title, catalog subjects, or description.

Varsity Theatre, Record Bar, Sharyn Lynn Shoppe, Revco: photographs (Chapel Hill Historical Society)

1983

Negatives from 1983 of several Chapel Hill storefronts, among them the Varsity Theatre, Record Bar, the Sharyn Lynn Shoppe and Revco. From the Chapel Hill Historical Society's Prints and Photographs Collection.

Included because: The site is named in the title, catalog subjects, or description.

Varsity Theatre, Vision Center, Record Bar: photographs (Chapel Hill Historical Society)

1983

Row of storefronts in Chapel Hill in 1983 taking in the Varsity Theatre, the Vision Center and Record Bar. One photograph in the Chapel Hill Historical Society's Prints and Photographs Collection.

Included because: The site is named in the title, catalog subjects, or description.

Varsity Theatre: photographs (Chapel Hill Historical Society)

1942

The Varsity Theatre in Chapel Hill, 1942 to 1977, in four photographs: students lined up for tickets at the Carolina Theater shortly before it became the Varsity, a night view of the storefront, and two daytime storefronts. From the Chapel Hill Historical Society's Prints and Photographs Collection.

Included because: The site is named in the title, catalog subjects, or description.

Show 2 more works

Carolina Theatre: photographs (Chapel Hill Historical Society)

1940

Photographs of the Carolina Theatre in Chapel Hill from 1940 to 1977: storefront views, the theater closed with a truck parked in front, and a line of patrons waiting outside.

Included because: The site is named in the title, catalog subjects, or description.

Varsity Theater Window Display: photographs (Chapel Hill Historical Society)

1940

Windows of the Varsity Theater in Chapel Hill, decorated with portraits of GIs. Two photographs dated 1940, from the business series of the Chapel Hill Historical Society's Prints and Photographs Collection (CHHS.002).

Included because: The site is named in the title, catalog subjects, or description.

Surveys and maps of the area

Not about Varsity Theatre alone: the architectural surveys that cover its town or the county, and maps drawn while it stood. Several of the surveys can be read free online at NC Digital Collections.

The Town and Gown Architecture of Chapel Hill, North Carolina: 1795-1975

Little-Stokes, Margaret Ruth · 2006

Margaret Ruth Little-Stokes's survey of Chapel Hill's town and campus buildings from 1795 to 1975, published by the Preservation Society of Chapel Hill in 2006. Chapters run from the first campus buildings through David Swain's romantic campus to midcentury modernism, followed by area surveys of the campus, east and west Chapel Hill, downtown, Northside and the suburbs.

Included because: A survey or map of the town or county where the site stands.

The town and gown architecture of Chapel Hill, 1795-1975

Little, M. Ruth · 2004 · Preservation Society of Chapel Hill

M. Ruth Little's 2004 architectural history of Chapel Hill and the university campus from 1795 to 1975, written for the Preservation Society of Chapel Hill. A 99-page survey with a bibliography.

Included because: A survey or map of the town or county where the site stands.

NC Digital Collections record courtesy of the North Carolina Department of Natural and Cultural Resources.

Chapel Hill historic sites survey : final report.

Gatza, M. B. · 1992 · Chapel Hill Planning Department

M. B. Gatza's final report of the 1992 Chapel Hill historic sites survey for the town Planning Department, with contributions by Beverly C. Kawalec and Catherine Bishir. It covers historic buildings and districts in Chapel Hill in 80 pages.

Included because: A survey or map of the town or county where the site stands.

NC Digital Collections record courtesy of the North Carolina Department of Natural and Cultural Resources.

Chapel Hill township survey final report

Lally, Kelly A. · 1992

Kelly A. Lally's October 1992 final report on the architectural survey of Chapel Hill township, including Chapel Hill and Carrboro. Besides the report and a bibliography, most of its 56 pages form an annotated index of the historic buildings surveyed.

Included because: A survey or map of the town or county where the site stands.

NC Digital Collections record courtesy of the North Carolina Department of Natural and Cultural Resources.

When Chapel Hill was a village

Love, Cornelia Spencer, 1892-1981 · 1976 · Chapel Hill Historical Society

Cornelia Spencer Love's recollections of Chapel Hill as a village, published by the Chapel Hill Historical Society in 1976 with drawings by John V. Allcott. Love lived from 1892 to 1981, and the book covers Chapel Hill biography, the town's social life and customs, and the faculty of the university before 1962. viii and 87 pages with illustrations.

Included because: A survey or map of the town or county where the site stands.

Occupants and Structures of Franklin Street, Chapel Hill, North Carolina at 5-Year Intervals, 1793-1998

Bryant, Bernard Lee · 1999 · Chapel Hill Historical Society

Bernard Lee Bryant's compilation of who occupied each structure on Franklin Street in Chapel Hill at five-year intervals from 1793 to 1998, issued by the Chapel Hill Historical Society in 1999 as a photocopy of his original computer printout on cotton paper. 191 leaves.

Included because: A survey or map of the town or county where the site stands.

UNC
Show 2 more surveys and maps

Sanborn Fire Insurance Map from Chapel Hill, Orange County, North Carolina.

1925

Sanborn Map Company fire insurance map of Chapel Hill, June 1925, on eleven sheets, with Carrboro also drawn. Sanborn maps recorded the outline, construction and use of each building for fire insurers, so the set shows both towns block by block in the mid 1920s.

Included because: A survey or map of the town or county where the site stands.

Map of Chapel Hill & vicinity.

1933

Street and property map of Chapel Hill and the surrounding country, revised to 1 January 1933 and printed in the town. Topics include streets, real property and the historical geography of Chapel Hill along with maps of the University of North Carolina in its 1793 to 1962 period. A useful sheet for tracing lot lines and street names as they stood at the start of the 1930s.

Included because: A survey or map of the town or county where the site stands.

UNC

Found a book OCPL doesn’t own? You can often borrow it through interlibrary loan at OCPL.

Start at OCPL

    Where to look on the shelf

    These books don’t necessarily mention Varsity Theatre, but they cover where it stands, its kind of building and the land, family and burial records behind it, and they are where a search for a place like this usually goes next. All are at OCPL, most in the Wall Collection.

    Histories of the town and county

    • Rebecca Wall Collection · NC 975.656 STO Chapel Hill: A Pictorial History Stolpen, Steven · 1978

      Steven Stolpen's pictorial history of Chapel Hill, one of the Donning Company's photographic town histories, published in Norfolk, Virginia in 1978. Photographs and portraits carry the story of the town and the university, including references to Thomas Wolfe's years as a student at Carolina. 156 pages with illustrations.

    • Foundational · 975.656 RYAN Orange County Trio: Hillsborough, Chapel Hill, and Carrboro, North Carolina, Histories and Tour Guides Ryan, Elizabeth Shreve · 2004

      Elizabeth Shreve Ryan's combined histories and tour guides for Hillsborough, Chapel Hill and Carrboro, the three towns of Orange County, with the University of North Carolina treated alongside Chapel Hill. Each town gets a narrative history and a tour of its streets and buildings. Published by Chapel Hill Press in 2004, 369 pages with illustrations and maps.

    Buildings and surveys

    • Foundational · NC 720.975 BIS A Guide to the Historic Architecture of Piedmont North Carolina Bishir, Catherine W. · 2003

      Catherine W. Bishir and Michael T. Southern's field guide to the historic buildings of the North Carolina Piedmont, arranged county by county from Wake and Franklin in the east to Mecklenburg and Gaston in the west. The Orange County section takes in Hillsborough, Chapel Hill and Carrboro along with the rural county, with entries on individual buildings and maps for finding them. Published 2003, 596 pages with illustrations and maps.

    • Foundational · NC 917.56 HIS Historic Buildings and Landmarks of Chapel Hill, N.C Chapel Hill Historical Society · 1973

      A pocket-sized guide to the historic buildings and landmarks of Chapel Hill, prepared by the Chapel Hill Historical Society and printed by Creative Printers in 1973. Forty pages with illustrations and maps, 14 by 22 cm. Topics include architecture, historic buildings and historic districts in Chapel Hill, and the guide is useful for a walking tour of the older parts of town.

    Land, family and burial records

    • Foundational · NC 333.3 DUNAWAY Chapel Hill, N.C. History of Town Lots (1790-1930s) Dunaway, Stewart E. · 2014

      Deed transcripts for the town lots of Chapel Hill and adjoining land from 1790 to the 1930s, compiled by Stewart E. Dunaway. Each transcript keeps only the working facts: grantor and grantee, price, acreage and the metes and bounds of the parcel. Self-published in 2014 as Issue 1G, 702 pages with maps and facsimiles.

    In the chronology

    Storyline about this site, with a page of its own:

    1. A two-story brick building goes up at 121-125 East Franklin Street The building, called the Strowd Building in the survey text, was put up in 1927. After later damage it was rebuilt in its present form in the 1960s, with a balustraded roofline and hooded windows, and in 1992 it housed the Varsity Theatre. NC Digital Collections: Chapel Hill Historic Sites Survey: Final Report (1992), p. 57
    2. The Carolina Theatre and Jeff's Campus Confectionery open in the new Sorrell building When W. B. Sorrell's building was finished, its first tenants were his optometry shop on the west, the Carolina Theatre in the middle and Jeff's Campus Confectionery on the east. Bernard Lee Bryant Jr., Occupants and Structures of Franklin Street, Chapel Hill (1998; Chapel Hill Historical Society, 1999), scan p. 233 · Also: Chapel Hill Weekly, September 16, 1927, p. 1; The Daily Tar Heel, August 18, 1986, p. 1
    3. Air marker naming Chapel Hill is painted on the Carolina Theatre roof By February 1929 the name Chapel Hill, in yellow letters 12 feet long on black, with an arrow and the figure 2 pointing to the airport two miles away, had been painted on the roof of the Carolina Theatre by the local American Legion post with the Guggenheim Fund, the Ford Motor Company and the Post Office Department. Pilots said they could read it from 2,000 feet. The Chapel Hill Weekly, February 8, 1929, p. 1
    4. The Carolina Theatre closes for a week to install sound equipment for talking pictures On August 26, 1929, the Carolina Theatre closed for a week while a Vitaphone-Movietone sound system was installed, the house redecorated and its walls fitted with sound-deadening board. Manager E. Carrington Smith set the first talking pictures for September 16, the start of a 'Chapel Hill Modern' trade week planned by the town's merchants. People: E. Carrington Smith The Chapel Hill Weekly, August 23, 1929, p. 1
    5. The Carolina Theatre begins showing talking pictures with the Vitaphone Marking its second anniversary, the Carolina Theatre installed Vitaphone sound equipment, lined its walls with sound-absorbing materials, and opened its sound programs on September 16 with 'Charming Sinners.' Chapel Hill merchants built a 'Modern Week' sale around the opening, Mayor Zeb P. Council proclaimed it, and adult admission rose from 30 to 40 cents. People: E. Carrington Smith, Zeb P. Council The Chapel Hill Weekly, September 13, 1929, p. 7
    6. Students boycott the Carolina Theatre over ticket prices University students stayed away from the Carolina Theatre on Franklin Street to push the price of admission down from forty cents to thirty. Howard E. Covington Jr., Fire and Stone: The Making of the University of North Carolina under Presidents Edward Kidder Graham and Harry Woodburn Chase (2018), p. 410
    7. Carolina Theatre shows a foreign-language talking picture The Carolina Theatre showed the French version of 'The Big Pond', which the Weekly called Chapel Hill's first talkie in a foreign tongue. Manager E. Carrington Smith planned two French and one German film a month, and Spanish and German talkies followed in January. People: E. Carrington Smith The Chapel Hill Weekly, December 5, 1930, p. 5
    8. Chapel Hill Movie Guild organizes to show Sunday films for charity A Chapel Hill Movie Guild was organized with Paul Green as president to show educational and artistic films on Sunday afternoons at the Carolina Theatre for local charities, admitting members only. Sunday benefit shows had raised more than $1,500 for charity in the past year or so. People: Paul Green The Chapel Hill Weekly, January 9, 1931, p. 1
    9. A flour matinee at the Carolina Theatre collects 2,000 pounds of flour for the needy To open the relief campaign, the Carolina Theatre admitted children to a Saturday morning show for a sack of flour, and more than 2,000 pounds were collected for the central relief committee to distribute. Manager E. Carrington Smith lent a room in the Pickwick building for storage, and canned goods and potato matinees followed on later Saturdays. People: E. Carrington Smith The Chapel Hill Weekly, October 23, 1931, p. 1
    10. Rotary Club feeds undernourished Chapel Hill schoolchildren with Sunday benefit shows The Rotary Club took on feeding undernourished school children from families in want, raising money from its members and from Sunday afternoon benefit pictures at the Carolina Theatre, and by February it was providing them a midday meal. The Chapel Hill Weekly, December 4, 1931, p. 1
    11. Carolina Theatre is made over with cushioned seats and new lighting The Carolina Theatre was remodeled inside, its wooden seats replaced a few rows at a time with cushioned spring seats, and new drapes, silk panels for the acoustics, carpets, ceiling and wall lights and a new curtain installed without interrupting the shows. People: E. Carrington Smith The Chapel Hill Weekly, February 1, 1935, p. 1
    12. Chapel Hill Movie Guild adds a Sunday night show after church hours The directors of the Chapel Hill Movie Guild voted to add a Sunday night picture at 9:20, after church services, to the afternoon Sunday shows, beginning March 31. The Guild, which ran the Sunday shows for charity, reported $804.63 received in the 24 weeks since September 29, spent on relief allotments, help for the sick and destitute, school lunches and books, and the bath-house at the University Lake pool. People: Clyde Eubanks The Chapel Hill Weekly, March 22, 1935, p. 1
    Show all 26 dated events
    1. Mrs. R. B. Lawson is named Chapel Hill's most valuable citizen The Carolina Theatre's new annual bronze plaque for Chapel Hill's most valuable citizen went to Mrs. R. B. Lawson for years of leadership in aid to the poor, through the King's Daughters and as a volunteer with federal and local relief. A committee headed by Lawrence Flinn chose her. The Chapel Hill Weekly, January 10, 1936, p. 1
    2. The Chapel Hill Movie Guild gives its Sunday-movie money to the town for relief The directors of the Chapel Hill Movie Guild voted to give $75 a month from Sunday movie receipts to the town government for relief, instead of paying it to the county welfare officer as before. In November they also paid for new trees to replace those that had died on the business block. The Chapel Hill Weekly, October 2, 1936, p. 1
    3. The Carolina Theatre begins showing a weekly reel of Chapel Hill scenes Manager E. C. Smith had pictures of campus and village life filmed by an Eastman photographer for a 12-minute reel shown two days a week. The first, with the Carolina-Virginia game, football practice and the new gymnasium, ran in the week of December 6; Smith planned to keep the films as a pictorial history of the University and the village. People: E. Carrington Smith The Chapel Hill Weekly, December 10, 1937, p. 5
    4. YMCA secretary Harry Comer is named Chapel Hill's Most Valuable Citizen The Carolina Theatre's annual trophy for Chapel Hill's Most Valuable Citizen of 1938 went to Harry F. Comer, secretary of the University YMCA, at a presentation in the theatre. He was chosen by a committee of Mrs. Isaac Manning (chairman), Mrs. Irene Lee, Dr. S. A. Nathan, P. L. Burch and F. O. Bowman. People: Frederick O. Bowman, Peter L. Burch, Harry F. Comer The Chapel Hill Weekly, January 6, 1939, p. 1
    5. The old Carolina Theatre is renamed The Village When the new Carolina Theatre opened on the south side of the street on October 15, 1942, the older house on the north side (built in 1927 by Bryant's date, 1926 by the Weekly's) took the name The Village. From then on it was closed to the public and showed the Navy Pre-Flight School's free movies for cadets. Bernard Lee Bryant Jr., Occupants and Structures of Franklin Street, Chapel Hill (1998; Chapel Hill Historical Society, 1999), scan p. 267 · Also: Cloudbuster (Navy Pre-Flight School, Chapel Hill), October 17, 1942, p. 1; Chapel Hill Weekly, October 9, 1942, p. 1; Chapel Hill Weekly, October 16, 1942, p. 1
    6. The Village Theatre becomes the Varsity under new owners Varsity Theatres, Inc., of High Point, headed by Hugh J. Smart, took over Chapel Hill's Village Theatre, renamed it the Varsity and made it a first-run house. The Village was the old Carolina Theatre, renamed in 1942 when the new Carolina opened. The Chapel Hill Weekly, May 4, 1951, p. 4 · Also: The Daily Tar Heel, October 7, 1942, p. 1
    7. Church and student groups picket Chapel Hill's Varsity Theatre Local church groups and student organizations picketed the Varsity Theatre after Black patrons were refused entry. Later that year the management agreed to admit Black UNC students with ID, and the town's theaters were fully desegregated by early 1962. Chapel Hill Historical Society: 123 E. Franklin St. · Also: The Daily Tar Heel, November 9, 1966, p. 2
    8. The Varsity Theatre agrees to admit Black university students Picketing of the Varsity by the Chapel Hill Committee for Open Movies was suspended after the theater announced it would admit Black University students, the policy the Carolina Theatre had adopted earlier. The committee, chaired by Evangeline Darity, called it a small victory and called a mass meeting to plan its next step toward full integration of both theaters. The News of Orange County (Hillsborough), November 30, 1961, p. 4
    9. Fire destroys the Varsity Theatre on Franklin Street Fire that broke out about 2 a.m. in the rear of the W. B. Sorrell Building gutted the 500-seat Varsity Theatre and heavily damaged Jeff's Campus Confectionery and City Optical Co.; some 50 firemen and volunteers brought it under control in about an hour, and students living in apartments above escaped unhurt. The Daily Tar Heel called it the worst fire in Chapel Hill since the 1946 Utilities building fire. The Daily Tar Heel, November 17, 1966, p. 1 · Also: The Daily Tar Heel, January 4, 1967, p. 1
    10. Workmen renovate the fire-gutted Varsity Theatre on Franklin Street Workmen were renovating the ruins of the Varsity Theatre from the top floor down, months after the fire that destroyed it. A Daily Tar Heel caption dated that fire November 17. The Daily Tar Heel, April 5, 1967, p. 1
    11. The Varsity Theatre reopens on Franklin Street after its 1966 fire The Varsity Theatre, destroyed by fire in November 1966 as it was about to show 'La Dolce Vita,' reopened as 'the all new Varsity Theatre,' the Daily Tar Heel reported. The Daily Tar Heel, September 17, 1967, p. 2
    12. Carolina Gay Association members leaflet the Varsity Theatre's showings of Cruising Cruising opened at the Varsity Theatre on February 15 for a two-week run. On the nights of February 23, 24 and 26, members of the Carolina Gay Association and other gay men from Chapel Hill handed out a quiz-style leaflet answering what they saw as false and missing information in the film. They called it education rather than protest, and wrote the leaflet after screening the film with the theater's help. Lambda (Carolina Gay and Lesbian Association, UNC), April 1980, p. 8 · Also: The Daily Tar Heel, February 27, 1980, p. 1
    13. The Varsity Theatre ends its dollar admissions and returns to first-run films In January 1982 the Varsity Theatre on Franklin Street ended the $1 admission it had charged since March 1981 for second-run films and went back to first-run movies at $2 for matinees and $3 after 6 p.m., its owner citing uneven attendance. The Daily Tar Heel, January 20, 1982, p. 3
    14. Maggie Dent opens the rebuilt Varsity Theatre on Franklin Street as a two-screen art house The renovated New Varsity Theatre on Franklin Street, with screens of 138 and 256 seats and new sound and projection equipment, opened unofficially on Christmas Eve 1982 under manager and part-owner Maggie Dent, founder of the Chapel Hill Film Society and of Durham's Rialto. Its formal opening on January 14, 1983, paired Werner Herzog's Fitzcarraldo with Les Blank's Burden of Dreams, with Blank there in person. The Daily Tar Heel, January 12, 1983, p. 5

    Open these in the chronology →

    Research sources

    Sources cited in this site’s history, National Register documents, and places to get research help. Research guide: Research a business or a changing street.

    Background

    National Register files

    Historic sites, markers, and maps

    Records of the time 26

    Show all 26

    Collections and databases

    Local help 5

    Nearby

    Something wrong or missing on this page, a location, a date or a name? Suggest a correction or a source →

    Two mice reading back to back against a leaf, with the hand-lettered words Friends of the Orange County Public Library
    Illustration by Caldecott Medalist Matthew Cordell, gifted to the Friends 2026