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Storyline · 1990–1993

Black customers and the Franklin Street Rite Aid, 1990–1993

In 1990 the Black Student Movement boycotted the Franklin Street Rite Aid for keeping Black hair-care products by the cashier, and the NAACP joined it. In March 1991 Rite Aid agreed to put the products on the regular shelves. In 1993 the company investigated new complaints of discrimination at the store.

1990–1993 Part of Black student activism at UNC 4 dated events

By December 1990, after the manager of the Rite Aid on Franklin Street said Black hair-care products were kept by the cashier for security reasons, the Black Student Movement, through its president Sabrina Evans, urged a boycott of the store; the chain's regional director said company policy did not call for the practice. By February 20, 1991 James Brittian, president of the Chapel Hill-Carrboro NAACP, had written Rite Aid's corporate offices asking that the products be moved from the front of the store. A company spokesman called the placement a marketing plan, and other local drugstore managers said they did not set those products apart. In the week of March 4 Rite Aid regional officials met BSM and NAACP members and agreed to move the products to the shelves with similar ones, and the incoming BSM president counted the boycott among the year's successes.

On November 30, 1993, after a Black cook at a Franklin Street tavern said the store had refused his employer's check for cigarettes that white co-workers routinely bought the same way, and BSM members said Black shoppers were followed by staff, Rite Aid's divisional office said it was investigating. A company spokeswoman said the chain never accepted third-party checks. BSM president John Bradley said the group would decide on any action in the spring.

Towns
Chapel Hill, Carrboro
Sites
1
People with pages
1

The events, date by date

Every statement above comes from these dated entries in the chronology. Each links to its source.

  1. The BSM calls a boycott of the Franklin Street Rite Aid After the manager of the Rite Aid on Franklin Street said Black hair-care products were kept by the cashier for security reasons, the Black Student Movement, through its president Sabrina Evans, urged a boycott of the store. The chain's regional director said company policy did not call for the practice. Place: Rite Aid, Franklin Street, Chapel Hill · Also named: Sabrina Evans · Also mentions: Franklin StreetBlack Ink (Black Student Movement, UNC), December 10, 1990, p. 11
  2. The Chapel Hill-Carrboro NAACP asks Rite Aid to move Black hair-care products from the front of its store By February 20, 1991, branch president James Brittian had written Rite Aid's corporate offices asking that hair-care products for Black customers be moved from the front of the Franklin Street store, where the Black Student Movement's boycott since December said they had been placed as high-theft items. A Rite Aid spokesman said the company had not decided and called the placement a marketing plan; other local drugstore managers said they did not set those products apart. People: James Brittian Place: Rite Aid, Franklin Street, Chapel Hill · Also mentions: Franklin StreetThe Daily Tar Heel, February 21, 1991, p. 1
  3. The Franklin Street Rite Aid puts Black hair-care products back on the regular shelves After the Black Student Movement's boycott, which the Chapel Hill-Carrboro NAACP joined, Rite Aid regional officials met BSM and NAACP members in the week of March 4, 1991 and agreed to move Black hair-care products from near the door and register to the shelves with similar products; the Daily Tar Heel reported the move under way and promised by Monday, March 11. The incoming BSM president counted the boycott among the organization's successes of the year. Place: Rite Aid, Franklin Street, Chapel HillBlack Ink (Black Student Movement, UNC), March 25, 1991, p. 3 · Also: The Daily Tar Heel, February 26, 1991, p. 1; The Daily Tar Heel, March 8, 1991, p. 1; The Daily Tar Heel, March 21, 1991, p. 1
  4. Rite Aid investigates complaints of racial discrimination at its East Franklin Street store After a Black cook at a Franklin Street tavern said the store had refused his employer's check for cigarettes that white co-workers routinely bought the same way, and Black Student Movement members said Black shoppers were followed by staff, Rite Aid's divisional office said on November 30 that it was investigating. A company spokeswoman said the chain never accepted third-party checks; BSM president John Bradley said the group would decide on any action in the spring, three years after its 1990 boycott of the store. Place: Rite Aid, East Franklin Street, Chapel Hill · Also named: John Bradley · Also mentions: Franklin StreetSearch the index · The Daily Tar Heel, December 1, 1993, p. 3

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People with a page of their own whom the dated events above name, those named most often first.

Further reading

No indexed work is about this storyline itself yet. These are the most widely held histories of the theme it is filed under, so they may not discuss it. Follow a link to find a copy or view the material.

Background on Black Life & Civil Rights · the most widely held histories of the theme this storyline is filed under; they may not discuss it

To Free A Family

Nathans, Sydney · 2012 · Harvard University Press

Sydney Nathans's biography of Mary Walker, an enslaved woman from Orange County who escaped to the North in the mid nineteenth century and spent the following decades in Cambridge, Massachusetts, working to free the family she had left behind. Chapter titles trace her flight, her years among Northern friends, a rescue plot, a long silence, and the reunion that gives the book its close. Published 2012 by Harvard University Press, 330 pages with 20 pages of plates, illustrations and maps.

Reviewed in Choice Reviews Online (2012), Civil War Book Review (2012).

The Free Men

Ehle, Jr., John Marsden · 1965

John Ehle's account of the civil rights demonstrations in Chapel Hill in 1963 and 1964 and the young people who led them, first published by Harper & Row in 1965. This reprint from Lewisville, North Carolina adds an afterword by Wayne King. Civil rights and race relations in Chapel Hill are its subjects. 340 pages with illustrations and portraits.

To Drink from the Well: The Struggle for Racial Equality at the Nation’s Oldest University

Kapur, Geeta · 2021

Geeta Kapur's history of race at the University of North Carolina at Chapel Hill, from the enslaved labor that built the campus through desegregation and the Black student protests that followed. Twelve chapters, with a foreword by William Barber II, move from the founding era and the Great Depression controversies to the state's response to integration and the turmoil of later decades; North Carolina Central University also figures. Published 2021 by Blair in Durham.

Frank Porter Graham and the 1950 Senate Race in North Carolina

Pleasants, Julian M.; Burns, Augustus M., III · 1990 · UNC Press

Julian M. Pleasants and Augustus M. Burns III on the 1950 Democratic Senate primary in North Carolina, in which Frank Porter Graham, the former president of the University of North Carolina, lost to Willis Smith after a campaign marked by race-baiting. Primaries, elections and race relations in the state are its subjects. Published by UNC Press in 1990, 356 pages with illustrations.

Reviewed in Choice Reviews Online (1991), The American Historical Review (1991), Journal of American History (1991), The Journal of Southern History (1992).

Ribbons of Color Along the Eno River

2021

Collected first-hand and second-hand stories from the Eno River valley as told from the standpoint of African Americans and Native people who have lived along the river in Orange and Durham counties, from prehistory to the present day. Issued by the Eno River Association in Durham as volume 10, number 2 of the Eno Journal, 2021, 106 pages with illustrations.

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The Impact of Slavery on the Education of Blacks in Orange County, North Carolina 1619-1970

Moore, Rosetta Austin · 2015

Rosetta Austin Moore's survey of Black education in Orange County from the colonial era to 1970, in a revised edition published in 2015 through Lulu in Morrisville. After chapters on slavery nationally and on schooling for enslaved people in North Carolina, the book turns to the county: its formation, the growth of its schools, the arrival of free public schooling for all, and the schools and African American educators of the twentieth century. 265 pages with maps, portraits and facsimiles.

A Mind to Stay: White Plantation, Black Homeland

Nathans, Sydney · 2017

Sydney Nathans's history of a Black community in Hale County, Alabama, whose founders were enslaved people sent there before the Civil War from the Cameron family's plantations in Orange County, North Carolina. Instead of following the Great Migration out of the South, this group stayed, moved from bondage to owning the land they had worked, and held onto it across generations. Published 2017, 342 pages with plates and maps; this is the e-book edition.

Reviewed in Journal of American History (2017), Journal of Social History (2017), London review of books (2017), The Journal of the Civil War Era (2018), The Journal of Southern History (2018), Environmental History (2018), ˜The œAlabama review (2019), The Oral History Review (2019), ˜The œRegister - Kentucky Historical Society/˜The œregister of the Kentucky Historical Society (2020).

African Americans of Durham and Orange counties : an oral history

Bolduc, Jean · 2016 · The History Press

Jean Bolduc's collection of oral history interviews with Black residents of Durham and Orange counties, published by The History Press in 2016, 125 pages with photographs and portraits. The narrators are the poet Jaki Shelton Green, civil rights lawyer Floyd McKissick, Walter Jackson, Nate Davis, Brenda Stephens, Diane Wright, Jackie Wagstaff and Michelle Johnson, and a closing chapter deals with the Ku Klux Klan. The interviews document Black life and race relations in the two counties across the twentieth century.

Sitting In and Speaking Out: Student Movements in the American South, 1960-1970

Turner, Jeffrey A. · 2010 · The University of Georgia Press

Jeffrey A. Turner's study of student activism on Southern campuses between 1960 and 1970, arguing that the region's own movement has been overshadowed by attention to national groups such as SDS. Nine chapters move from the 1960 sit-ins through white students and desegregation, the rise of student power, Black Power on Black and white campuses, and the war's effect on the region. Chapel Hill is among the campuses treated. Published 2010, 366 pages, online edition.

Reviewed in Choice Reviews Online (2011), Journal of American History (2012).

Rogers Road

Pearce, Emily Eidenier · 2009

Emily Eidenier Pearce's history of Rogers Road, the historically African American neighborhood on the edge of Chapel Hill and Carrboro, and of what happened to it after Orange County opened its landfill next door in 1972. Drawing on interviews with residents, the book records the neighborhood's origins, family life, churches and customs, and then the environmental and social burdens of decades beside the landfill. Privately issued in 2009, 298 pages with illustrations, maps and portraits.

A Traitor and a Scoundrel: Benjamin Hedrick and the Cost of Dissent

Smith, Michael Thomas · 2003 · University of Delaware Press ; London : Associated University Presses

Michael Thomas Smith's biography of Benjamin Sherwood Hedrick, the University of North Carolina chemistry professor dismissed in 1856 after he declared support for the antislavery presidential candidate John C. Fremont. Published by University of Delaware Press in 2003, 216 pages with illustrations. Topics include abolitionists and dissenters in North Carolina, the antislavery movement in the state, and the university's biography before 1962.

Reviewed in The Journal of Southern History (2005).

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Friends of the Orange County Public Library. “Black customers and the Franklin Street Rite Aid, 1990–1993.” Orange County Indexed, https://focplnc.org/orange-county-books/storylines/rite-aid-boycott-storyline-1990/. Accessed October 22, 2026.

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Illustration by Caldecott Medalist Matthew Cordell, gifted to the Friends 2026