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Storyline · 1989–1993

A new building for WUNC, 1989–1993

UNC trustees rejected the design for a new WUNC radio building in 1989, and the station's fund drive fell short in 1991. In 1993 the Board of Governors approved funding for a smaller station on Mason Farm Road near the Friday Center, and the trustees approved its design.

1989–1993 Filed under News, Journalism & Broadcasting 5 dated events

WUNC radio, crowded into Swain Hall and the Smith Building, began raising money for a new station in its 1987 capital campaign. On September 1, 1989 the Business and Finance Committee of the UNC trustees turned down the proposed design for a building on N.C. 54 beside the Friday Continuing Education Center as unattractive and out of keeping with University buildings; trustees chairman Earl Phillips said the board would no longer be a rubber stamp. The station had raised $1.25 million of the $2.5 million cost. In October 1990 general manager Bill Davis said a Buy a Brick appeal had brought in $500,000 toward a building on a lot the University gave on Laurel Hill Parkway, to replace flood-prone quarters in Swain Hall's basement. By March 1991 the drive had failed at $1.2 million, after about $52,000 had gone into building plans, and the station told contributors the plans were halted.

On March 12, 1993 the Board of Governors approved funding for a station building of more than $1.3 million on Mason Farm Road near the Friday Center, sending the project on to the General Assembly; the station had raised more than $850,000 privately and had a University loan guarantee for the rest. On June 25 the trustees approved the design of an 8,000-square-foot station on the Mason Farm property beside the Friday Center.

Towns
Chapel Hill, Laurel Hill
Sites
1

The events, date by date

Every statement above comes from these dated entries in the chronology. Each links to its source.

  1. UNC trustees' committee rejects the design for a new WUNC radio building The Business and Finance Committee of the UNC Board of Trustees turned down the proposed design for a new WUNC radio building on N.C. 54, beside the Friday Continuing Education Center, as unattractive and out of keeping with University buildings. WUNC, crowded into Swain Hall and the Smith Building, had raised $1.25 million of the $2.5 million cost since 1987; trustees chairman Earl Phillips said the board would no longer be a rubber stamp. Place: N.C. Highway 54, University, Chapel Hill · Also named: Earl N. Phillips, Earl Phillips · Also mentions: N.C. 54, Swain Hall, WUNCSearch the index · The Daily Tar Heel, September 13, 1989, p. 6
  2. WUNC raises $1.5 million toward a new station on University land WUNC-FM's general manager Bill Davis told its community advisory board on Oct. 17 that the station had raised at least $1.5 million, $500,000 of it from a Buy a Brick appeal, toward a $2.25 million, 12,999-square-foot building on a $200,000 lot the University gave on Laurel Hill Parkway, to replace its flood-prone quarters in Swain Hall's basement. Place: Laurel Hill Parkway and Swain Hall, Chapel Hill · Also named: Bill DavisSearch the index · The Daily Tar Heel, October 22, 1990, p. 4
  3. WUNC radio gives up its plan for a new station building after its fund drive falls short WUNC's effort to raise $2.5 million for a new station near the Friday Center, begun in its 1987 capital campaign, failed at $1.2 million, after about $52,000 had gone into building plans. The station told contributors the plans were halted, and its advisory board weighed renovating its cramped Swain Hall studios, leasing or buying space off campus, or issuing construction bonds for a smaller building. Place: Swain Hall, UNC, Chapel Hill · Also mentions: Friday CenterSearch the index · The Daily Tar Heel, March 19, 1991, p. 1
  4. The UNC Board of Governors approves funding for a new WUNC radio building near the Friday Center The Board of Governors approved funding for a station building of more than $1.3 million for WUNC on Mason Farm Road near the Friday Center, sending the project on to the General Assembly. The station, whose offices were in the Smith Building and studios in Swain Hall, had raised more than $850,000 privately and had a University loan guarantee for the rest. Place: Mason Farm Road near the Friday Center, Chapel Hill · Also mentions: Swain Hall, WUNCSearch the index · The Daily Tar Heel, March 16, 1993, p. 1
  5. UNC trustees approve designs for a WUNC-FM building and a business school parking deck On June 25, 1993 the UNC Board of Trustees approved the design of an 8,000-square-foot WUNC-FM station on the Mason Farm property beside the Friday Center, a five-story, 500-car deck north of the Kenan Center for the new business school, and an addition on the east side of Graham Memorial. The same day it raised campus meter rates to 75 cents an hour and turned two sets of tennis courts into parking. Place: UNC, Chapel Hill; Mason Farm property · Also mentions: Graham Memorial, Kenan Center, Friday Center, WUNC-FMSearch the index · The Daily Tar Heel, July 1, 1993, p. 3

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Reading on the places and people in this storyline

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About WUNC radio and television · named in 5 of this story’s entries

Psychographic analysis of a public radio audience based on program preferences : the 1986 WUNC listen survey

Scheibner, George Curt · 1988

George Curt Scheibner analyzes the audience for public radio by program preference, working from the 1986 WUNC listen survey. Topics include public radio and radio audiences in Chapel Hill, the rating of radio programs and college radio stations in the town. Dated 1988, 102 leaves with seven preliminary pages and a bibliography on the last two.

UNC

Interim Report 1977-78 : Requirements for extending and improving the broadcast capabilities of the University of North Carolina television network as recommended by General Administration of the University of North Carolina

North Carolina. General Assembly. Speakers' Select Commitee on Educational T.V · 1978 · The Commitee

Interim report for 1977 to 1978 from a select committee of the North Carolina General Assembly on what the University of North Carolina television network needed to extend and improve its broadcast reach, following recommendations from the university's General Administration. Printed in Raleigh in 1978.

UNC

Requirements for extending and improving the broadcast capabilities of the University of North Carolina television network as recommended by General Administration of the University of North Carolina.

1978 · The University

A 1978 planning document in which the General Administration of the University of North Carolina set out what the university television network would need to extend and improve its broadcast reach. Fifteen pages, published by the university. Topics include educational television stations at Chapel Hill and television transmitters in North Carolina, which places the report with the university's educational broadcasting.

Public radio for North Carolina

Bair, George E. · 1977 · University of North Carolina at Chapel Hill

George E. Bair's 1977 planning paper on public radio for North Carolina, including WUNC, the university's public radio station in Chapel Hill. Issued by the University of North Carolina at Chapel Hill. 20 pages.

Wider background: News, Journalism & Broadcasting · the most widely held histories of the theme this storyline is filed under; they may not discuss it

Making News

Bowers, Thomas A. · 2009

Thomas A. Bowers's history of a century of journalism and mass communication teaching at the University of North Carolina, published by the School of Journalism and Mass Communication in 2009. It runs 282 pages with illustrations and portraits.

A village voice : collected columns from the Chapel Hill news

Seymour, Robert E. (Robert Edward), 1925-2020 · 2003 · Chapel Hill Press

Robert E. Seymour's columns for the Chapel Hill News, gathered into a 192-page book by Chapel Hill Press in 2003. The short pieces offer anecdotes and reflections on Chapel Hill history, local manners and customs, and North Carolina life. Seymour (1925 to 2020) was the longtime pastor of Olin T. Binkley Memorial Baptist Church.

The first 25 years : WCHL 1360

1978 · WCHL?

Anniversary booklet for the first twenty-five years of WCHL, the Chapel Hill radio station at 1360 on the AM dial, published in 1978. Topics include radio broadcasting and Chapel Hill history, with advertisements included. 20 unnumbered pages with illustrations and portraits.

Celebrating 50 years on the air and 50 who made a difference : WCHL 1360

2003

Anniversary booklet marking fifty years of WCHL 1360, the Chapel Hill radio station, with profiles of fifty people from Chapel Hill and Carrboro. Published in 2003, 36 pages with portraits. Contributors include Roland Giduz, Jim Heavner, Jonathan Howes, Neil Offen and Rosemary Waldorf.

The origins of journalism education at UNC-Chapel Hill

Bowers, Thomas A., 1942- · 2009

Thomas A. Bowers gave this talk on the beginnings of journalism teaching at the University of North Carolina on October 15, 2009 in Wilson Library, part of the Gladys Hall Coates university history lecture series. It was printed the same year.

UNC

Goodbye Howell Hall.

Simpson, Richard Hunter · 1999 · R.H. Simpson

Richard Hunter Simpson filmed this seven minute farewell to Howell Hall in 1999. The film concerns the University of North Carolina at Chapel Hill School of Journalism and Mass Communication, its buildings and its history, and the teaching of journalism in Chapel Hill. One videocassette, color with black and white sequences.

UNC
Show 6 more

100th anniversary.

1993

Centennial edition of the Daily Tar Heel, the University of North Carolina student newspaper, produced at Chapel Hill in 1993 to mark one hundred years of publication. Jen Pilla is named as centennial edition editor. Topics include the paper's history along with college student newspapers and periodicals in Chapel Hill, which makes the issue a source for the paper's own record.

UNC

1360 WCHL : commemorating forty years of excellence

1993 · Village Sports, Inc.

An illustrated volume, with portraits, published by Village Sports in 1993 to mark forty years of WCHL, Chapel Hill's radio station at 1360 on the dial. Its writers were Jim Heavner, Roland Giduz, Jim Shumaker, Zora Rashkis, Dan Dunlop, George McCall, Lee Pace, Beth Tatum and Larry Stone.

UNC

NBC Nightly News : Jones report from Chapel Hill.

1975

A television news report of three minutes and fifty six seconds by Kenley Jones, broadcast on NBC Nightly News in 1975, on the spelling and grammar test journalism students at the University of North Carolina at Chapel Hill had to pass for the major. John Adams, a former dean of the journalism school, is interviewed.

UNC

The evolution of the magazine

Willis, Stuart, active 1914 · 1914 · Dialectic and Philanthropic Literary Societies of the University of North Carolina

Stuart Willis traces the history of the North Carolina University Magazine, the student periodical published at Chapel Hill since 1844. His article was detached from the magazine itself in 1914 and printed by the Dialectic and Philanthropic Literary Societies, which ran it.

UNC

The magazine for fifty years

Thompson, Holland, 1873-1940 · 1894 · Dialectic and Philanthropic Societies

Holland Thompson's history of the North Carolina University Magazine at fifty years, written while he was a student of the class of 1895. It ran in the magazine for March and April 1894 and was issued separately at Chapel Hill by the Dialectic and Philanthropic Societies.

UNC

Southern broadcast media history initiative

University of North Carolina at Chapel Hill · 1995 · The Collections

Leaflet on the southern broadcast media history initiative of the Southern Historical and Folklife Collections at the University of North Carolina at Chapel Hill, printed in 1995. The project concerned the history of broadcasting in the Southern states and the business records that document it. Five pages on one folded sheet with illustrations.

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Friends of the Orange County Public Library. “A new building for WUNC, 1989–1993.” Orange County Indexed, https://focplnc.org/orange-county-books/storylines/wunc-building-storyline-1989/. Accessed October 22, 2026.

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Illustration by Caldecott Medalist Matthew Cordell, gifted to the Friends 2026