"Chancellor Hooker Inauguration", October 12, 1995
UNC athletic director John Swofford at the inauguration of Michael Hooker as chancellor of UNC-Chapel Hill on 12 October 1995. Hugh Morton shot it on 35 mm color negative film.
Storyline · 1988–1990
In 1988 a student government committee found that the Student Aid Office's half of UNC's trademark royalties had gone into an unrestricted endowment fund since 1982, and the trustees moved about $321,000 into a trust fund for scholarships and set a yearly split. In April 1990, after a student study found fewer freshmen from low-income families, the trustees raised financial aid's share to about three-quarters.
UNC's trademark licensing program was set up in 1982 to send half its royalties to athletic scholarships and half to the Student Aid Office. In 1988 Students for Educational Access, a student government committee, found that the aid office's half had gone into an unrestricted endowment fund since the program began. On October 28, 1988 the Board of Trustees unanimously asked that about $321,000 plus interest be moved into a trust fund for student scholarships, a step the Endowment Board still had to approve, and the money was moved in November and December. On December 9 the trustees directed the business and finance office to divide the licensing income each year between the Student Aid Office and the athletic department for student scholarships; an amendment from student body president Kevin Martin gave the athletic council a review role over athletic scholarship spending.
In April 1990 a Students for Educational Access study of nine years of freshman surveys found that the share of freshmen from families earning over $100,000 had risen more than 65 percent and the share from families earning under $20,000 had nearly halved, with median parental income rising about six times as fast as the South's. On April 27, after that study and a Faculty Council resolution of March 23, the trustees voted unanimously to raise financial aid's share of the licensing income from half to about three-quarters. Athletics was held at $240,000 that year and $250,000 until proceeds passed $1 million, after which it would get 25 percent.
Every statement above comes from these dated entries in the chronology. Each links to its source.
People with a page of their own whom the dated events above name, those named most often first.
No indexed work is about this storyline itself yet. These are about the sites and people its dated events name, those named most often first, so they may discuss the storyline only in part. Follow a link to find a copy or view the material.
UNC athletic director John Swofford at the inauguration of Michael Hooker as chancellor of UNC-Chapel Hill on 12 October 1995. Hugh Morton shot it on 35 mm color negative film.
Woody Durham, John Swofford, Charlie Justice and Dick Baddour, left to right, gathered for an event in the UNC-Chapel Hill Alumni Center, about the late 1990s or early 2000s. Color print by Hugh Morton.
UNC athletic director John Swofford at a press conference for WCHL 1360, the Chapel Hill radio station, sometime between 1988 and 1994. 35 mm black-and-white negative by Hugh Morton.
Press conference for the Chapel Hill radio station WCHL 1360, 1988 to 1994, with an unidentified man, UNC athletic director John Swofford and head football coach Mack Brown, left to right. Hugh Morton, 35 mm black-and-white film.
Adam Lucas marks one hundred years of basketball at the University of North Carolina in this illustrated history, published by UNC Press in 2010 in association with the athletics department. Chapters follow the program from the game's arrival on campus and the 'White Phantoms' of the Southern Conference through the founding of the ACC, the 1957 season, Dean Smith's changes to the game and the title seasons of 1982, 1993, 2005 and 2009, closing with a century of statistics. 289 pages.
Rick Jackson's true crime history of Chapel Hill, published by The History Press in 2023, in 28 short chapters. Cases include the Efland bank robbery, the execution of John Henry Breeze, the unsolved murder of Suellen Evans, the killing at the Internationalist Bookstore and the death of Eve Carson.
The Duke and North Carolina basketball rivalry written together by Johnny Moore and Art Chansky, the latter a sports reporter who has followed it since his student days at UNC. The book opens with the 2014 season and moves through recruiting battles old and new, 'Black and Blue Sunday', 'Blood and Roses', and chapters on the rivalry's heroes, leaders and teachers, with a foreword by Jay Bilas and a photo gallery. Published by Triumph Books in 2014, 289 pages.
H. G. Jones follows the fortune of Mary Ruffin Smith (1814-1885), the unmarried heiress whose Orange and Chatham County lands passed at her death to the University of North Carolina and the Episcopal Church. Chapters profile her grandfather Francis Jones, then trace the bequest through a quarrel among Episcopalians over Price Creek, the Chapel of the Cross and the university's buildings. A December 1885 New York Times report called the gift money; Jones shows it was land. Published by McFarland in 2014, 231 pages.
Steven J. Tepper's chronicle of how the University of North Carolina marked its bicentennial in 1993 and 1994. An appendix reprints the University Day speeches of October 12, 1993, given by Paul Hardin, James B. Hunt Jr., C.D. Spangler, William C. Friday, Charles Kuralt and President Bill Clinton, plus bicentennial addresses by Li Lu, Francis S. Collins and Richard J. Richardson. Published by the university in Chapel Hill, 1998; 284 pages.
Art Chansky's 2016 account of Dean Smith, Charlie Scott and the years that changed Chapel Hill as a Southern college town. Scott was the first Black scholarship player in the Carolina basketball program. Topics include civil rights, racism in sports and the university's twentieth-century history.
Biography of William C. Friday, president of the University of North Carolina system, by historian William A. Link, published by UNC Press in 1995 with the subtitle power, purpose, and American higher education. It covers Friday's career and the history of the university at Chapel Hill and statewide. Part of the Rebecca B. Wall Local History Collection.
William D. Snider's history of the University of North Carolina at Chapel Hill, published by the University of North Carolina Press in 1992. It runs 370 pages with illustrations, a bibliography and an index.
Reviewed in History of Education Quarterly (1993), The Journal of Southern History (1993).
Twelve essays by novelist Daphne Athas (1923-2020) on the Chapel Hill she knew across the twentieth century. Subjects include Carrboro as 'the Paris of the Piedmont', philosopher Horace Williams, Betty Smith writing in Chapel Hill, Junius Scales, Ab Abernethy and the Intimate Bookshop, Richard Wright's visit, and a set of Chapel Hill murders. Published 2010, 243 pages with illustrations.
Scott Fowler gathers recollections from Carolina basketball players, decade by decade from the 1950s to the 2000s, organized around Roy Williams and the question in the title. Contributors include Lennie Rosenbluth, Larry Brown, Billy Cunningham, Charlie Scott, Phil Ford, James Worthy, Brad Daugherty, Eric Montross, Vince Carter, Antawn Jamison, Raymond Felton and Sean May, each entry giving position and playing years. Published 2010 by Triumph Books of Chicago, 270 pages, here as an e-book.
Archibald Henderson's history of the campus of the University of North Carolina at Chapel Hill, its buildings and grounds from the founding in the 1790s onward. Henderson, a professor of mathematics and a prolific historian of the university, wrote it in the years around the university's sesquicentennial. Published by the University of North Carolina Press in 1949, 412 pages with illustrations and bibliographical footnotes.
Reviewed in The Journal of Southern History (1949), South Atlantic Quarterly (1950).
Charles Phillips Russell's biography of Cornelia Phillips Spencer (1825-1908), the Chapel Hill writer remembered for ringing the bell of South Building when the university reopened in 1875 after its closure during Reconstruction. It doubles as a history of Chapel Hill and the university. Published by the University of North Carolina Press in 1949, 293 pages with illustrations.
Reviewed in Journal of American History (1949).
Each dated event above names its source, the place to start. For finding more on an event across newspapers, records and histories, see the research guide Follow an event across several accounts. Ask at the North Carolina Room of the Orange County Public Library for help with local sources.
Friends of the Orange County Public Library. “Trademark royalties and student aid at UNC, 1988–1990.” Orange County Indexed, https://focplnc.org/orange-county-books/storylines/trademark-royalties-storyline-1988/. Accessed October 22, 2026.
