Skip to content

Storyline · 1972–1976

The farm workers' boycotts, 1972–1976

From 1972 Chapel Hill supporters of the United Farm Workers backed the union's boycotts of non-union lettuce, grapes and wines. They persuaded the campus food service to buy union lettuce in 1972, and in 1974 the Chapel Hill Friends of the United Farm Workers picketed a grocery, a wine shop and a Carolina Inn banquet for Gloria Steinem, who carried her salad outside. Cesar Chavez spoke in Memorial Hall for the boycotts in 1974, and in 1976 the group picketed a Gallo-funded Olympic benefit dance on campus.

1972–1976 Filed under Work, Labor & Industry 10 dated events

In June 1972 a small Chapel Hill group began a local branch of the United Farm Workers' national boycott of non-union iceberg lettuce, leafleting restaurants and checking the crates in local stores. State AFL-CIO president Wilbur Hobby urged UNC students in October to boycott non-union lettuce and grapes and Farah pants, and in November nearly 1,500 signatures led the campus food service to ask its suppliers for union lettuce and post signs saying whether each day's lettuce was union-picked. In January 1974 the Chapel Hill Friends of the United Farm Workers, formed by workers at the Chapel Hill Peace Center, opened a campaign for the boycott of non-union grapes, lettuce and Gallo, Franzia and White River wines, with H. L. Mitchell, retired president of the Southern Tenant Farmers Union, as speaker. In February Gloria Steinem and about twelve students carried their salads out of a Carolina Inn banquet and dumped them before the group's pickets; in March it doubled its Saturday picket of the Airport Road A&P; in April it rallied in the Pit with a UFW organizer and Alderman Gerry Cohen; in September United Farm Workers president Cesar Chavez, brought to the state by Hobby and sponsored locally by the group, asked a Memorial Hall audience to boycott table grapes, western iceberg lettuce and Gallo wines; and that October it picketed Friar's Cellar on West Franklin Street over Gallo wines, protesting to Mayor Howard Lee after a policeman told picketers they needed a parade permit. On January 22, 1976 about 15 members of the Chapel Hill Friends of the United Farm Workers picketed a U.S. Olympic Committee benefit dance in the Tin Can that the Gallo winery had paid for on behalf of the Interfraternity and Panhellenic councils, to publicize the boycott of Gallo wine.

Towns
Chapel Hill
People with pages
3

The events, date by date

Every statement above comes from these dated entries in the chronology. Each links to its source.

  1. Chapel Hill supporters of the United Farm Workers organize a lettuce boycott In June a small group led by political science graduate student Kathleen McGonigle organized a Chapel Hill branch of the national boycott of non-union iceberg lettuce called by Cesar Chavez's United Farm Workers. Members leafleted restaurants, kept a table outside the undergraduate library and checked the crates in local stores, and by September they were recruiting at meetings in the Presbyterian Student Center. Place: Chapel Hill · Also named: Kathleen McGonigle, Cesar Chavez · Also mentions: Presbyterian Student CenterSearch the index · The Daily Tar Heel, September 26, 1972, p. 1
  2. State AFL-CIO president Wilbur Hobby rallies UNC students behind the lettuce, grape and Farah boycotts Speaking at a rally moved by rain from the Pit to the Great Hall, state AFL-CIO president Wilbur Hobby urged students to boycott non-union lettuce and grapes and announced his support for the new boycott of Farah pants. The local lettuce boycott was organized by the Chapel Hill Lettuce Boycott Committee and the Young World Development committee of the YM-YWCA. People: Wilbur Hobby Place: Great Hall, Carolina Union, University, Chapel HillSearch the index · The Daily Tar Heel, October 6, 1972, p. 1
  3. Campus food service offers union lettuce after a boycott petition Supporters of the United Farm Workers' boycott of non-union lettuce gathered nearly 1,500 signatures in five days, about 700 of them from meal-plan holders, and presented them to food service director R. D. Greer of Servomation-Mathias. Greer then asked suppliers of Chase Cafeteria and the Pine Room for United Farm Workers lettuce whenever possible, offered a choice of lettuce and non-lettuce salads, and posted signs saying whether each day's lettuce was union-picked. Place: Chase Cafeteria and the Pine Room, University, Chapel Hill · Also named: R. D. GreerSearch the index · The Daily Tar Heel, November 30, 1972, p. 2
  4. The Chapel Hill Friends of the United Farm Workers launch a local boycott campaign The group, formed by workers at the Chapel Hill Peace Center, opened its campaign for the national boycott of non-union table grapes, iceberg lettuce and Gallo, Franzia and White River wines with an organizing meeting and rally. H. L. Mitchell, retired president of the Southern Tenant Farmers Union, spoke on the history of farm worker boycotts, and the group planned to press campus food services, picket stores selling boycotted produce and lobby restaurants. People: H. L. (Harry Leland) Mitchell Place: Murphey Hall, University, Chapel HillSearch the index · The Daily Tar Heel, February 1, 1974, p. 2
  5. Gloria Steinem carries her salad out of a Carolina Inn banquet to back a farm workers' lettuce picket About ten pickets of the Chapel Hill Friends of the United Farm Workers marched for an hour outside the Carolina Inn, where non-union iceberg lettuce was to be served at a banquet for Gloria Steinem. Steinem, who had worked with Cesar Chavez, and about twelve students at the dinner carried their salads outside and dumped them on the ground as the pickets cheered. Place: Carolina Inn, Chapel Hill · Also named: Gloria Steinem, Cesar ChavezSearch the index · The Daily Tar Heel, February 8, 1974, p. 1
  6. The Chapel Hill Friends of the United Farm Workers expand their picket of the Airport Road A&P The Chapel Hill Friends of the United Farm Workers doubled their weekly picket of the A&P on Airport Road to four hours every Saturday, protesting the store's sale of produce not picked under United Farm Workers contracts, in support of California farm workers seeking new grower contracts. Spokesman Kirk Henderson said the picket lines were affecting shoppers. Place: A&P, Airport Road, Chapel Hill · Also named: Kirk Henderson · Also mentions: Airport RoadSearch the index · The Daily Tar Heel, March 8, 1974, p. 2
  7. Chapel Hill supporters of the United Farm Workers rally in the Pit for the new grape and lettuce boycott The Chapel Hill Friends of the Farm Workers held a noon rally in the Pit to back the United Farm Workers' new boycott of non-union grapes, iceberg lettuce and Gallo wines. UFW organizer Leonardo Herrera described growers' treatment of pickets, and Chapel Hill Alderman Gerry Cohen urged students to join the boycott and pledged to help it. Place: The Pit, UNC campus, Chapel Hill · Also named: Leonardo Herrera, Gerry CohenSearch the index · The Daily Tar Heel, April 8, 1974, p. 1
  8. Cesar Chavez speaks in Memorial Hall for the farm workers' boycott United Farm Workers president Cesar Chavez, brought to North Carolina by state AFL-CIO president Wilbur Hobby and sponsored locally by the Chapel Hill Friends of the UFW, asked an audience in Memorial Hall to boycott table grapes, western iceberg lettuce and Gallo wines. A Gallo representative answered him at a press conference at the Holiday Inn, and a letter writer later put Chavez's audience at about 1,000 students. People: Wilbur Hobby Place: Memorial Hall, University, Chapel Hill · Also named: Cesar ChavezSearch the index · The Daily Tar Heel, September 12, 1974, p. 1
  9. Chapel Hill Friends of the United Farm Workers picket Friar's Cellar for the Gallo wine boycott For four weeks, mostly on weekends, the Chapel Hill Friends of the United Farm Workers picketed Friar's Cellar on West Franklin Street to press it to honor the union's boycott of Gallo wines. After a policeman told five picketers on October 25 that they could not stand on the sidewalk or parking lot or march without a parade permit, the group protested the police action to Mayor Howard Lee; the store moved its Gallo display to a back corner. People: Howard N. Lee Place: Friar's Cellar, West Franklin Street, Chapel HillSearch the index · The Daily Tar Heel, October 30, 1974, p. 1 · Also: The Daily Tar Heel, March 24, 1975, p. 2
  10. United Farm Workers supporters picket a Gallo-funded Olympic benefit dance at the Tin Can About 15 members of the Chapel Hill Friends of the United Farm Workers picketed a U.S. Olympic Committee benefit dance in the Tin Can that the Ernest and Julio Gallo Winery had paid for on behalf of the Interfraternity and Panhellenic councils, to publicize the farm workers' boycott of Gallo wine. The organizers said about 1,000 tickets were sold and more than $1,500 raised for the Olympic team. Place: Tin Can, University, Chapel HillSearch the index · The Daily Tar Heel, January 27, 1976, p. 2

People in this storyline

People with a page of their own whom the dated events above name, those named most often first.

Reading on the places and people in this storyline

No indexed work is about this storyline itself yet. These are about the sites and people its dated events name, those named most often first, so they may discuss the storyline only in part. Follow a link to find a copy or view the material.

About Wilbur Hobby · named in 2 of this story’s entries

Daniel H. Pollitt papers, 1935-2009.

Pollitt, Daniel H. · 1935

Daniel H. Pollitt taught in the School of Law at Chapel Hill, and his papers, 1935 to 2009, come to roughly 33,500 items in 55.5 linear feet in the Southern Historical Collection at UNC, collection 5498. Labor and civil liberties are major subjects, with material on the American Association of University Professors, the ACLU and its North Carolina affiliate, the National Labor Relations Board, the House Committee on Un-American Activities, the Speaker Ban Law, and the National Sharecroppers Fund.

UNC

Wider background: Work, Labor & Industry · the most widely held histories of the theme this storyline is filed under; they may not discuss it

Johnston and Robson Mill History, New Hope Creek (Orange Co., N.C.)

Dunaway, Stewart E. · 2010

Stewart E. Dunaway's history of the two mills George Johnston built on New Hope Creek in Orange County, the first in 1793 and the second in 1820, the earlier of which he sold to the Englishman William Robson. Self-published in 2010, 256 pages with illustrations, maps and facsimiles. Topics include gristmills in Orange County and the Blackwood, Johnston, Robinson and Robson families, so the volume serves both mill history and genealogy.

Mrs. Lincoln and Mrs. Keckly: The Remarkable Story of the Friendship Between a First Lady and a Former Slave

Fleischner, Jennifer · 2003 · Broadway Books

Jennifer Fleischner's double biography of Mary Todd Lincoln and Elizabeth Keckley, the dressmaker who had been enslaved, including years in Hillsborough, before buying her freedom and becoming the First Lady's confidante. Published by Broadway Books in New York in 2003, 372 pages with illustrations and a map. Topics include enslaved women in Hillsborough and the United States, dressmakers and women's friendships in the nineteenth century.

History of Patterson Mill, New Hope Creek, Orange County, NC

Dunaway, Stewart E. · 2010

Stewart E. Dunaway's 2010 study of Patterson Mill, a gristmill site on New Hope Creek where Orange County meets Chatham County. The book pairs a short genealogy of the Patterson family with a close survey of what remains of the mill on land now inside Duke Forest, supported by maps, facsimile documents and illustrations across 176 pages. Self-published in a second issue dated October 10, 2010.

A Generosity of Spirit: The Early History of the Research Triangle Park

Link, Albert N. · 1995 · Research Triangle Foundation of North Carolina

Albert N. Link's early history of Research Triangle Park, published in 1995 by the Research Triangle Foundation of North Carolina. Topics include research parks, research institutes and industrial research in the state, with the park's own history at the center. 149 pages with illustrations and maps.

From seed to harvest

Link, Albert N. · 2002 · Research Triangle Foundation of North Carolina

Albert N. Link's history of the Research Triangle Park, the research park founded to draw on the universities at Chapel Hill, Durham and Raleigh, published in 2002 by the Research Triangle Foundation of North Carolina in 278 pages with illustrations. Topics include research parks, research institutes and industrial research in North Carolina and the history of the park itself.

Sheer Resilience : An Untold Story of A Free Community of Color in Orange County, N.C

Scarlett, Beverly A. · 2024

Beverly A. Scarlett's 2024 study of a free community of color in nineteenth-century Orange County, drawing on apprenticeship and freedmen's records among other county sources.

Show 6 more

Working for A Living

Orange County Historical Museum (N.C.) · 2024

Exhibit publication from the Orange County Historical Museum for its special exhibit on working life, shown in Hillsborough from March to December 2024 and concerned with the county's trades and industrial arts. Produced by the museum in 2024, it documents Orange County and Hillsborough history through the work people did.

The East Asian collection of the University of North Carolina at Chapel Hill

Bolick, Hsi-Chu · 2010

Hsi-Chu Bolick's 2010 account of the East Asian collection at the University of North Carolina at Chapel Hill, printed as an article running from page 280 to page 292 with illustrations and portraits. Topics include East Asian libraries in Chapel Hill, library resources for East Asia, and the university's cooperation with Duke in building the collection.

UNC

The water mills of Bolin and Morgan creeks, Orange County, North Carolina

Chilton, Mark · 2008 · The author

Mark Chilton's short account of the water mills that once stood on Bolin and Morgan creeks in Orange County, prepared to accompany a talk given to the Chapel Hill Historical Society on January 27, 2008. Seven unnumbered pages with a folded plate, color illustrations and a map.

UNC

I raised my hand to volunteer : students protest in 1960s Chapel Hill.

2007 · University of North Carolina at Chapel Hill

Account of student protest in 1960s Chapel Hill, published by the University of North Carolina at Chapel Hill in 2007 with illustrations. It draws together the civil rights movement and segregation in the town, discrimination in restaurants, academic freedom and university autonomy, protest against the Vietnam War, Students for a Democratic Society and the Black Student Movement on campus.

UNC

Making Carrboro home : user alteration of company space

Lachenman, Sara Regan · 2005

Sara Regan Lachenman's 2005 thesis on how the people living in Carrboro's company built housing altered it to suit themselves. It takes up domestic architecture, working class housing and the social side of the textile industry in the town, with 158 pages of text and illustrations.

UNC

The treatment of African American girls in progressive era North Carolina's juvenile justice system (1890-1930)

Brice, Tanya Smith · 2003

Tanya Smith Brice studies how North Carolina's juvenile justice system treated African American girls between 1890 and 1930, naming among its institutions the North Carolina Industrial School for Negro Girls at Efland in Orange County. Health and hygiene, juvenile delinquency and the state's social conditions are among its subjects. A 2003 typescript of 89 leaves with a bibliography on the closing pages.

UNC

Research this storyline

Each dated event above names its source, the place to start. For finding more on an event across newspapers, records and histories, see the research guide Follow an event across several accounts. Ask at the North Carolina Room of the Orange County Public Library for help with local sources.

Cite or share

Friends of the Orange County Public Library. “The farm workers' boycotts, 1972–1976.” Orange County Indexed, https://focplnc.org/orange-county-books/storylines/farm-workers-boycotts-storyline-1972/. Accessed October 22, 2026.

How to cite what you find

Suggest a correction or a source →

See these events in the full chronology All storylines

Two mice reading back to back against a leaf, with the hand-lettered words Friends of the Orange County Public Library
Illustration by Caldecott Medalist Matthew Cordell, gifted to the Friends 2026